It’s no secret that Red Bull has been the forerunner as far as how an energy drink company should run, but also how any up and coming company should market themselves. As if dominating the energy drink market wasn’t enough, Red Bull also delves into the extreme and action sports department as well. Red Bull has sponsored many athletes from extreme sports such as motocross and skateboarding, to more traditional sports like baseball and basketball, and also the more physically demanding of sports such as rock climbing, and biathlon. Besides dominating the energy drink market, Red Bull sponsored athletes dominate in their respective fields also.
So how did Red Bull enter the sports realm? Well that all stems from their philosophy that Red Bull is for the young and young at heart. What that means is that during the early beginnings of the company, they had to capture the attention of those belonging to generation Y, and go after what they was grabbing their attention and what was cool. In the case of the time period, extreme sports such as BMX and skateboarding became really popular and so Red Bull founds its niche. By sponsoring those that their target audience looked up too and idolized then it allowed Red Bull to enter into the sports world for good.