Red Bull

The history of Red bull is actually an interesting story. The original product, that later became known as red bull, was actually an established Thailand drink created by  Chaleo Yoovidhya in 1976. His original product was introduced as Krating Daeng, which daeng meaning red and krating meaning the large bovine known as gaur in english, otherwise more commonly known as the indian bison. Which is where the name, Red Bull comes from.

Krating Daeng was selling strong independently in Thailand for many years but it wasn’t until 1982 when an Austrian entrepreneur named Dietrich Mateschitz met with Yoovidhya and discovered the drink himself. In 1984 the two co-founded Red Bull GmbH and turned it into the international brand that we all recognize today. The rest as we say is history.

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