Sports World

In order to thrive in this competitive market in terms of sales and sports one has to be right along with the next big trend. Energy drinks and extreme sports go hand in hand with one another. Energy drinks have always been along with anything that is crazy, dangerous and in your face such as extreme sports and motor sports too. But the next big craze that is sweeping the world is competitive gaming. Continue reading


Hansen Natural Company

Hansen Natural Company, otherwise now known as Monster Beverage Corporation, is the company that is responsible for creating and selling the iconic Monster energy drink. Founded in 1935, Hubert Hansen and his three sons  first began selling  juice to film studios and retailers in the southern California area. By the 1970’s the company started marketing a variety of sodas and juices and by 1988 the company filed for bankruptcy and was later acquired by the California CoPackers Corporation and moved from Anaheim California to Corona California. Continue reading

Exanding Culture

Over the past 10 years, it seems that the energy drink companies of Red bull, Rockstar and Monster have grown way beyond just energy drinks. They have grown into something much larger with their expanding sponsorships and dipping into professional sports and especially into extreme sports. Red bull has evolved from just selling energy drinks to creating and owning their own Major League Soccer team, the New York Red Bulls. That is something that only Red bull and other energy drink companies could do. You don’t see any coffee companies doing any major sponsorships or even owning their own soccer team. It just shows how much these companies have expanding beyond just selling drinks.  Continue reading