Sports world; Monster

You would think that athletes being sponsored by drink companies should be limited to those drive in nascar and other vehicular based sports. But the fact of the matter is that more and more athletes, whether involved in action sports or more traditional sports, are being sponsored by big energy drink companies such as Monster. Like other companies, whose products are all based on the feeling of pure adrenaline and unleashing the beast so to speak. Continue reading


Sports world; Red Bull

It’s no secret that Red Bull has been the forerunner as far as how an energy drink company should run, but also how any up and coming company should market themselves. As if dominating the energy drink market wasn’t enough, Red Bull also delves into the extreme and action sports department as well. Red Bull has sponsored many athletes from extreme sports such as motocross and skateboarding, to more traditional sports like baseball and basketball, and also the more physically demanding of sports such as rock climbing, and biathlon. Besides dominating the energy drink market, Red Bull sponsored athletes dominate in their respective fields also. Continue reading