Exanding Culture

Over the past 10 years, it seems that the energy drink companies of Red bull, Rockstar and Monster have grown way beyond just energy drinks. They have grown into something much larger with their expanding sponsorships and dipping into professional sports and especially into extreme sports. Red bull has evolved from just selling energy drinks to creating and owning their own Major League Soccer team, the New York Red Bulls. That is something that only Red bull and other energy drink companies could do. You don’t see any coffee companies doing any major sponsorships or even owning their own soccer team. It just shows how much these companies have expanding beyond just selling drinks.  Continue reading

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